We are a company of high heel enthusiasts that brought to market the incredible Vivian Lou weight-shifting insoles for high heels. For years, we searched for a potent topical solution that safely, but powerfully prevented high heel pain and relieved sore feet as a complement to our amazing insoles. 

This is why we are incredibly honored to bring to market a time-tested, 100% natural, legendary formula that powerfully soothes your aching feet, calms stubborn muscles, quiets angry joints and pacifies irritated soft tissue.

Our mission.

We believe a great pair of high heels can change our perspective on everything. Our mission is to help you become the greatest version of yourself by providing a product that powerfully prevents pain and soothes your aching feet so you can look and feel fabulous in high heels. Here's to focusing more on your dreams and less on your feet!

Our formula.

Formulated by a pain activist, botanist and a doctor of Traditional Chinese Medicine, our Vivian Lou Liniment is based on classical martial arts ‘hit formulas’ and remedies.

For centuries, Chinese martial arts masters held their highly-prized remedies in great secrecy as many believe it was their lineage’s hit formula that set their athletes apart from others allowing them to train harder and heal quicker.

The concept behind these formulas is that all pain is caused by stagnation. The herbs and essential oils in our products have been used for centuries in Traditional Eastern Medicine to promote movement, improve circulation and accelerate healing.


Powerful, pure and potent.

Handcrafted in small batches in Portland, Oregon, each ingredient in our artisan formulas serves a specific purpose. Our ingredients are designed to provide immediate relief and promote healing.

There are no fillers, parabens, toxic preservatives, petroleum products, artificial fragrances or colors, aluminum compounds, or cocamide DEA.

Our products are 100% pure and incredibly powerful.

See a full list of our ingredients here.